Local search engine optimization is a subset of search engine optimization that focuses on improving a website’s visibility in local search results.
Customers in your area rely on the internet to find information about the products or services they require, therefore now is the time to become serious about it and appear in search results pages.
If you own a physical store or business and don’t understand what local SEO is, you’re probably missing out on a huge opportunity to increase your consumer base.
Why Local SEO Company is Important for Your Business?
Nowadays, you must stand out from your competition in order to gain more customers. A robust web positioning plan is also required.We’ll explain what local SEO is and why your business needs it if you have a physical location in this article.
As you may know, SEO (Search Engine Optimization) is a set of tools and tactics that SEO companies use on the web to help search engines identify a certain page. These techniques are targeted so that when a person uses a search engine like Google, they find exactly what they’re looking for.
Yellow vehicles do not display in the search results when you type “red sneakers” into Google thanks to SEO.However, if you have a real business and want to draw customers to the location, Local SEO is critical.
Search engines seek to present the user the most relevant results for their situation. For example, if you are looking for a shoe store in Barcelona, you will not be interested in seeing a shoe store in Seville in organic results.
Based on this last concept, it is critical for you to be effectively positioned in your area if you have an internet presence and a local business. As a result, when people search for you when they are nearby, you will appear as a relevant result.As a result, you should also consider creating a “Google My Business” profile.
What is the Purpose of Google my Business?
If you own a business, you must be listed on Google My Business. Essentially, this is your Google company profile.
You will be notifying Google that your business exists, is real, and where it is located if you list it on GMB. This is how others will be able to find you..
You will be able to appear in local search results, such as on Google Maps, if you are a member of Google My Business.
Why Does Your Company Need Local SEO?
Previously, we relied on printed directories to locate local companies. If we needed to see an emergency veterinarian, we would use the yellow pages or local directories to find one in our area.
However, that age has passed for many years. The Internet is currently the largest and most important showcase available. Many consumers use search engines like Google to find local businesses on their mobile devices and laptops.
However, this isn’t the only reason why you should consider Local SEO for your business. Then we’ll go through some more reasons why it’s critical.
How Can You Make Your Local SEO Strategy Better?
- Include your city in your on-page SEO strategy’s keywords.
- Your photos should be geolocated. Assign a physical address to the snapshot so that it appears on Google Maps.
- Incorporate the Google Maps code onto your site. Google Maps supplies you with a code that you must include in your web page so that the user may see your business’s actual location.
- Obtain a listing in local directories. Not only should you join up for Google My Business, but you should also look into other local directories. If you own a restaurant or a hotel, TripAdvisor is a great resource.
- Inviting your customers to provide feedback on Google My Business is a good idea. This will earn you points and increase your visibility.
What Is the Significance of Local Search?
Here are some statistics that demonstrate how important local search is to businesses:
- In one day, 50% of people who used their phone to conduct a local search visited a physical store.
- 34% of those who searched on a computer or tablet did the same thing.
- Within a day, 18% of local mobile searches result in a sale.
- On smartphones and tablets, 60 percent of the adult population looks for technical SEO services or product information.
- 78 percent of smartphone local searches result in offline sales.
- 71% of consumers seek a business location to validate its existence before visiting it for the first time.
- One out of every three smartphone searches was conducted right before entering a store.
- In 2017, 97 percent of consumers looked for local businesses online, with 12 percent looking for a local business every day.
- Convenience (practicality, comfort, time savings…) is the driving force behind online shopping, followed by offer, and last price.
- One out of every four clients is a ROPO, meaning they get information online and buy in a physical store
What Role Will Local SEO Play in the Future?
Experts agree that, if it isn’t already the case, the future of SEO will involve prioritizing local businesses that are most highly valued by users in a certain place in search results.
According to current statistics, data, and trends, local SEO is on the verge of a paradigm shift, owing to the proliferation of mobile devices such as smartphones and tablets, as well as the craze for hyper connected speakers like Amazon Echo and Google Home.
Because these gadgets use higher-quality, faster, and enhanced algorithms to provide users with relevant voice search results, the future is now here.
Google’s algorithms are always being tweaked and updated. We’ll have to wait and see what happens, but we’re hoping it will assist improve all search results.
Conclusion
Local SEO aims to place your company in certain geographical locations, and it’s critical if you want to project a brand image, promote distinction, and, of course, sell.
If you are looking for a local SEO company, Virtual Ninjas PH is right here to help you! Contact us.
