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Events are wonderful because they bring people together to share a live experience. If you’re in an event organizer business or a marketer for one, you need to be aware of how to reach your target demographic and gain as much visibility in Google search as possible.
You should become familiar with the search engine results features available for “event” queries. After you’ve constructed and launched your online ticket sales widget, as well as multiplied and chosen your sales channels, the next stage is to spread the word about your event as much as possible.
The more prominent your event is on your website, in the media, on social media, etc., the better. The more successful word of mouth is, the more effective it is.
1. Microsite or website
It is critical to optimize your web page’s indexing in search engines in order for it to be noticed. Use the relevant keywords in your event’s title and description.
Once you’ve chosen your keywords, make sure they’re used throughout the article, another important point to remember is to make sure your website is mobile-friendly.
At the same time, there are other tools that might assist you to boost your event’s web visibility:
2. Make amazing material and link to it.
Google’s event experience includes both transactional and editorial sites. The user has the option of using the event package to:
Google searches the internet for the most up-to-date information about the events depicted in this experience. The information provided here is sometimes taken from other well-known publishing sites rather than the event creator’s website.
You should already be creating enthusiasm or buzz for your event if you’re an event marketer. The more content providers that promote you, the more likely you are to appear in these search results.
3. Use keywords in your event names strategically.
You have a theory regarding what causes the event carousel or event package to appear. Understand that when Google considers whether or not an event has occurred, it checks for specific categories.
To attract the maximum traffic to your event pages, it’s critical to use what you know and optimize your event names. Keyword research on the terms that trigger the event pack can assist you in determining which potential names will perform best in the search.
4. Consider dates and times more.
Start dates are crucial. You’ll want to double-check that you’re using the scheme to notify Google when your events occur. If your event is spread out across several days, make sure you have a separate event page for each day and label it with the event outline.
This is to prevent people from showing up to an event that isn’t going to happen.
In their content rules, Google mentions a specific method for dealing with multi-day events.
5. Make use of online markets and ticketing websites.
When we look at the experience of the new event, we can see that Google only allows visitors to buy tickets from a few websites.
6. Keep track of your upcoming events.
To find errors in your event markup, go to Google Search Console’s Improvements area.
In the Performance area of the Search Appearance part of Google Search Console, you can additionally track a list of events and the clicks they generate. Use this to track traffic from the SERP features on which you appear.
The Event Package
The event pack, like the local pack, is a feature of the search engine results page that displays events. It lies on top of regular organic search results and can contain one to three items. It also offers a one-of-a-kind ability to rank well in search engine results pages by combining traditional and non-traditional ranking elements.
Google Event Carousel
Another search engine results feature to consider when optimizing your event pages is the event carousel, which may also be found above organic search results
What are the Differences?
The following is the distinction between these two SERP features:
The event carousel leads you to a new search results page when you click on a result. When you click on a result in the event bundle, you’ll be taken to the event search experience, where those results will take you to a Google-crawled and indexed event page.
With digital marketing becoming more important than ever, event professionals must have a solid SEO strategy in place. Many of these strategies apply to all websites, so if you have a personal website or a website for your event planning company, you can absolutely utilize them to improve their Google position as well. This is really beneficial since it raises brand recognition and makes it simpler for clients to locate you.
SEO for business growth is an excellent technique to increase the visibility of your small business on the internet. Virtual Ninjas PH is always willing to assist newcomers in advancing in the digital world. Come see us right now!