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Local SEO for small businesses has an even larger potential for increasing foot traffic to your store. It is crucial for businesses to enhance local visibility, clients, and revenue in order to stay competitive.
Local SEO should be used by local brick-and-mortar companies such as restaurants, bars, laundromats, physicians’ offices, legal offices, and grocery stores.
An algorithm is a complicated program that determines what appears in search results for a particular query. Most search results are dictated by the organic Google algorithm, but when it comes to local results, the algorithm is a little different, taking into account additional elements than the usual search algorithm.
To provide a better end-user experience, Google and other search engines have begun to localize search engine results.
Although regular SEO follows the same principles as local SEO, it is not limited to a certain geographic location. Because of the local search algorithms, businesses will have an easier time ranking locally.
Your Google My Business listing is crucial because it allows your company to appear in local search results on Google Maps and the Map Snack Pack.
You must own or have authority to represent the place you are listing in order to qualify for a Google My Business listing.
Your company has to be up and running. You can’t start a listing for a company that is still in the process of being built.