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The competitiveness to appear on the first search engine results page (SERP) is increasing all the time, making it more difficult to drive people to websites. The first links on the result page are usually visited by Internet users. Search engines (SE) use an indexation method to identify which Web pages appear higher on a result page based on their relevancy. Website owners, on the other hand, use Search Engine Optimization (SEO) strategies to optimize the content of their websites so that they show higher in search results, resulting in increased traffic and revenue.