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Social media platforms have been and continue to be one of the most effective allies for promoting, popularizing, and positioning any business on Google. However, it is a commercial strategy that must be infused with enough strength and naturalness to achieve the proposed objectives at all times. This time, this article will assist us in determining what the key to success in TikTok for brands is.
But what exactly is TikTok? It is a social platform for creating, editing, and sharing videos ranging in length from 15 to 60 seconds, to which you can add music, stickers, filters, and hashtags. The most popular videos are those of a lighthearted nature that go viral quickly, reaching a larger number of people in less time.
That is one of the main draws of TikTok for brands; it can be used for the rapid dissemination of your messages as well as the reach that videos broadcast on this network have. It has over one billion downloads worldwide, a presence in over 150 countries, and is available in 75 languages.
TikTok is a simple social network that does not necessitate large productions and provides us with numerous opportunities to have a felt presence beyond the videos. For example, if we unleash all of our social media team’s creativity, resulting in unique and entertaining videos on this social media strategy, we can increase brand awareness. One method would be to create “fun” audiovisuals showcasing the brand’s products. However, it would be more convenient and timely (as well as very feasible) to create challenges that encourage our target audience to share the video with the brand’s hashtag.
Working with influencers is another way to gain popularity because millions of professionals and “celebrities” have large audiences. So all we have to do is figure out which of them is in sync with what we want to say, and then implement a strategy that will undoubtedly result in very good results for the brand and, more importantly, sales.
Now, in terms of advertising, Tik Tok’s best excuse for brands is the creation of campaigns or the publication of ads. They have four options for doing so:
It enables us to appear as a brand on the app’s home screen every time a user logs in. This means that the content we show can be viewed by millions of people at any time of day or night. Acquisition announcements can be made in the form of still images, GIFs, or videos with embedded links to landing pages.
It entails promoting the brand via videos in preferred formats via the platform, with the goal of capturing all of the attention of users when they log on to the network.
As a result, our advertisements will appear in the feed as if they were created by a Tik Tok creator, and we will be able to include links that will redirect users to the website of our products or services. Native video ads in-feed should be 9-15 seconds long, with autoplay and music.
Because it involves announcing challenges that go viral via popular hashtags, this modality allows us to gain visibility quickly. It promotes user-generated content by inviting them to take part in a challenge, which is extremely popular on Tik Tok and other social networks.
It entails making videos out of filters in order to increase the business’s visibility and engagement. It is very similar to the AR filters found on Snapchat and Instagram, so it provides a high level of user engagement and could become a very popular way for us to push our brand’s messages.
An SEO’s professional job is mostly focused on ensuring that your website achieves the greatest possible results in search engine rankings. Each SEO firm will work in a unique way; thus, each will implement its own plan to reach the desired result. There are several characteristics that can be used to determine whether or not an agency is truly devoted. First and foremost, he will provide you with a budget and a customized strategy for your project; he will speak to you clearly and precisely so that you understand each of the actions that must be completed and can understand them; and, because it is your project, he will keep in constant contact with you. They will only take the measures that your website requires, will provide frequent reports, and will make revisions and additions of new keywords as needed.
The following are the most significant profiles in an SEO team that you should consider when employing the services of an SEO agency:
The SEO director or SEO manager will assess the situation and recommend a course of action for achieving the SEO positioning goals. It will consider development requirements, digital strategy, user experience, and, eventually, keyword focus.
The SEO consultant’s job will be to advise clients on how to position their company in the market. It will research the industry and its users in order to draw conclusions about your search habits and terms.
A strategic consultant will discuss the SEO service in more detail, focusing on market prospects, new frontiers to explore, conversion rates, and sales methods.
TikTok may appear to be the most popular platform, but even if it is, it poses a serious threat to giants like Facebook and Snapchat. It is a very new and valuable information distribution channel that has seen an exponential increase in market taste and preference.
Today, there are many people who are passionate about this phenomenon, which tells us that we can expand our business to reach millions of customers in various countries. The ad formats provided by this platform have the potential to significantly increase the exposure of our ads as well as customer interaction with them. So it would be reasonable to begin creating content on TikTok and engaging with influencers who our target audience follows, particularly if our brand fits any of the following descriptions:
If our target audience lacks at least one of these characteristics, our content marketing efforts may be futile. We could supplement it with other efforts, such as a LinkedIn, Facebook, or Instagram strategy, to see real and measurable results.
So, if you want to improve the promotion of your brand or business, TikTok has all the tools you need. This significantly new platform will assist you in achieving all of your goals, so don’t hesitate to begin exploring the world of TikTok.
Consider that the platform has a global reach of at least 500 million users, so promoting our brand or having a presence through advertising, without a doubt, there will be users who do not resist, and so on. It will increase network popularity and sales at the same time. What are you waiting for? Contact Virtual Ninjas PH now!