You’ve already set up your company, or nearly so, and have prepared your products and/or services; have you considered logistics, rates, promotions, prices, and everything else? But… where do I get customers?
Consider the following scenario: There are clients that want, want, or are seeking your specific product; you will have no trouble selling it to them. The issue is that you must either locate the client or the consumer must locate you.
You cannot limit yourself to making consumers rain from the skies, no matter how much you build your firm. If you do not set a program of attracting customers at reasonable pricing, everything will be in vain.
Locate Your Target Market
Even if you know how to position the web or have knowledge of online marketing, you should never stop trying to make promotions, discounts, events, or contests for your followers on social media, as a good social media marketing professional would, and see how to find your target effectively at the lowest possible cost.
Limiting oneself to having a decent location, in a good area, and with a good showcase, much like in the offline world, is not enough. It’s not that none of this is beneficial; on the contrary, it is, but it isn’t enough.
How Do We Locate Potential Clients?
We’ll need to create a Target (Objective) profile first, then consider how much time we spend seeking for those possible clients. How do we go about finding them? Where? Who are we on the lookout for?
I’ve included some of the most often utilized approaches, both offline and online, in a fairly succinct manner:
It entails a thorough internal examination of all individuals who expressed interest in our products and/or services but did not become clients; or consumers who ceased purchasing from us. You will have less difficulties acquiring this data if you operate your firm through a CRM, but it is never impossible.
It is the most prevalent and oldest of all modes of sale in SMEs; it is known as a “cold door,” and it is unquestionably the most challenging of all, due to the psychological strain and weather conditions. Following a preliminary analysis of geographical regions, they are combed, with our products or services being offered door to door, either to private persons or to businesses within an industrial or commercial sector.
We may explain the benefits of our goods and services at conferences, demos, fairs, exhibits, and other events, attempting to create as much contact with clients as possible. Even if we are not exhibiting, we should go anytime we feel our target will be there with the aim of creating a contact and then following up; it is a really successful technique to locate clients.
We can use the usual approach of placing ads in the press, industry journals, and other publications, but we can also identify our target there, in the articles or commercials. We’ll have to do a telephone sweep in order to make contact.
Also by advertising in directories and by locating clients who may want our services and/or goods, in general or specialized directories, chambers of commerce, business groups, trade unions, and by searching for membership lists or event attendees. Clients can be found through the internet or by visiting trade groups.
Creating and trading contacts with assistants and their clients, as well as exchanging strategic partnerships that enhance our image and increase our exposure, are typical tasks.
Make contact with the administrators of other websites in the same industry and trade “links” via a post, as a guest writer, or other means.
Reasonably disseminate our ads through social networks, such as Google +, Facebook, Linkedin, Twitter, and others, as well as posts and articles with high-quality content that appeal to our target audience and add value to our brand; either with the help of an online marketing consultant or a community manager who will at the very least show us the way and then leave us to our own devices.
SEO / SEM
Constantly attempting to rank as high as possible in search engines, whether through SEO marketing or pay-per-click (SEM) approaches, by placing ourselves with keywords that your target employs while searching for products and/or services.
You will be able to locate your clients by collaborating in specialist forums, truly expressing our viewpoint, and assisting as much as possible with the questions posed.
Conduct email marketing campaigns to reach out to potential clients, not only to promote our firm but also to provide quality and expertise so that our target gets more out of our connection.
Be a member of professional platforms that produce sales opportunities or lead generation if our industry or product enables it, and have appropriate sales through commissions.
Today’s businesses’ success is largely determined by their ability to correctly apply the principles of relationship marketing, which include careful selection of potential customers and their loyalty, prioritizing individualized treatment, and adequately satisfying their needs, because the client’s image must always take precedence over the brand, product, or SEO service provider.
We must remember that in order for a business to survive, it must have consumers who are interested in its offerings. As service or product providers, it is our responsibility to discover them so that our business may continue to run. What is the primary source of clients for you?
Let Virtual Ninjas Ph help you make your dream a reality. We’ll assist you in getting there!